april 4 2018, London


Sound Development brings together the top minds from the private and public sectors. Leading experts from the music industry, to those in development, city planning and urban regeneration.

Beverley Churchill, CEO Churchill Husband Ltd

Beverley has a career spanning 25 years in the retail and property industries, specialising in building brands and making great places.

During this time, she has worked for both Tesco and Selfridges, where she was part of the team which reinvigorated the once ailing department store, turning it into one of the most respected retail flagships in the world.

This was followed by a decade at London property company Capco, where she was at the forefront of the reinvention of the Covent Garden Estate. As Creative Director, she led creativity, place-making, insight and marketing across the group, introducing a different perspective and adding demonstrable strategic and commercial value to the business.

At the beginning of 2018, Beverley founded Churchill Husband with long-time collaborator and friend Paul Husband. The new consultancy, based in both London and Hong Kong, aims to work with the best developers and asset owners internationally, to help them grow value through a creative and sustainable approach to place-making.


Vanessa hale, Head of Research, BNP Paribas

Vanessa is part of the Research team at BNP Paribas Real Estate UK with 16 years of diverse experience in global research with over a decade specifically in property. She has worked across the USA and the UK on multiple sectors of the real estate industry including: office, industrial, retail, residential (new and existing homes, private rented sector (PRS), build to rent (BTR), and senior living), hotel, healthcare and mixed-use.

Using a variety of research methodologies and original research to execute projects, Vanessa enables businesses to understand market trends and their potential impacts. She is currently responsible for leading the thematic research programme in the UK, identifying trends that will impact the built environment that we plan, design, build, work and live in.

Working at CBRE in the USA prior to BNP Paribas Real Estate UK, Vanessa undertook bespoke project work for key clients such as: Bank of America, Goldman Sachs, and Wells Fargo. Her analysis has included optimising occupier portfolios, understanding future tenant demand, and assessing workplace strategies. Additionally, she led the research team in reporting market data covering over 250 million square feet of Chicago office space.

She holds a Bachelor of Science degree from the University of Illinois and a Master of Science degree from Roosevelt University. Vanessa is the Vice Chair of the UK Executive Board for the Urban Land Institute and is a member of the Society of Property Researchers.

Shain shapiro, ceo, sound diplomacy

Shain Shapiro, PhD is the Founder and CEO of Sound Diplomacy.  Sound Diplomacy is the leading global advisor on growing music and night time economies in cities and places.  He is also the co-founder of Music Cities Convention, the world’s largest event bringing together the music industry with city planners, developers, policy makers and executives.  Through Sound Diplomacy, he has consulted in over 40 cities and countries, including developing the Cuban official music strategy for the United Nations and working on developing 6 venues across the UK.  He delivered the first ever music presentation at a UN World Urban Forum and consults at length with the Greater London Authority, including working on the development of London’s Night Czar and across the Mayor of London’s music policy.   He has delivered a TEDx talk on the value of music to cities and spoken at the European Parliament, MIDEM, MIPIM, SXSW and is an accomplished journalist, frequently contributing to CityMetric, CityLab and others.  
Shain holds a PhD from the University of London and was one of the top 10 Creative Entrepreneurs in Britain in the British Council's h100 list.  


Auro Foxcroft, Director, Village Underground and Hackney Arts Centre

Auro Foxcroft is founder and director of Village Underground in London and Lisbon and curator and producer of cultural events internationally. Auro speaks and consults on the creative industries and the development and operation of cultural centres, as well as the subject of social enterprise.  Amongst other awards, his work placed him runner-up as the New Statesman Young Social Entrepreneur of the Year. Auro works with artists and creatives from around the world, and is currently engaged in setting up Hackney Arts Centre and establishing cultural centres in Berlin and Barcelona, as well as cultural projects across the UK.  

In 2014 Auro was approached to help set up and participate in the Mayor of London's Music Venue Taskforce – the resulting research into the decline of grassroots music venues in the capital was debated in the House of Commons and House of Lords leading to changes UK law to better protect music venues. The new Mayor of London also adopted the Taskforce’s wider recommendations into his cultural policy, including the new role of Night Czar, establishing the London Music Board and introducing the Agent of Change.

Auro is currently an active member of the London Music Board, former member of the Nighttime Commission and former president of Trans Europe Halles, Europe’s leading and longest standing network of independent cultural centres across over thirty European countries.